For years, the Dub It Festival in Kielce has been one of those events that best illustrate just how broad and diverse contemporary automotive culture has become. It’s no longer just a classic car meet, a tuning exhibition, or a car show. It’s a gathering of people, projects, styles, brands, and personalities that together shape today’s automotive culture.
On July 11–12, Targi Kielce once again became the venue where sports cars, classic cars, custom builds, drift cars, supercars, and projects known from the world’s biggest tuning scenes came together. Highlights included Liberty Walk EU, Porsche RWB, a spectacular drift show, Drift Taxi, well-known automotive teams and creators, and a concert by rapper AVI, who closed out the first day of the event with a musical finale.
According to industry and event reports, Dub It is now one of the largest automotive events in Poland. The previous record-breaking edition attracted over 25,000 visitors and showcased more than 800 cars, filling the halls and outdoor areas of Targi Kielce. This scale clearly demonstrates that the modern automotive scene can no longer be confined to a single category—tuning, classic cars, supercars, drifting, car audio, off-road, JDM projects, and increasingly refined, original interpretations of classic cars all coexist side by side.
In this context, the arrival of RCR Cars was particularly significant for us.
We didn’t come to Kielce to compete in flashiness. Nor did we want to conform to the traditional understanding of car tuning. RCR represents a different perspective: a calmer, more artisanal one, based on proportion, materials, detail, and the analog driving experience.
RCR Among the Strongest Projects at Dub It
Dub It is an event where a car must have its own unique character. Amid Liberty Walk projects, Porsche RWBs, drift cars, classics, and bold styling projects, it’s easy to get lost in the crowd. That’s why we’re all the more pleased that RCR stood out in a different way.
Not because of excess.
But because of balance, craftsmanship, and consistency.
For many visitors, the RCR was something different from the typical projects showcased in the automotive world. The classic silhouette of the Porsche 911, modern materials, handcrafted details, and a distinctly analog character come together to create a car that doesn’t need any flashy presentation to catch the eye.
This isn’t a traditional restoration or tuning project. It’s our own interpretation of the Porsche 911.
A booth that became part of the experience
At Dub It, it wasn’t just the car itself that was important to us, but also the way we presented it.
We wanted the RCR space to be more than just a random car display—we wanted it to be part of the brand’s world. That’s why the booth was designed in a minimalist style.
Visitors very often commented not only on the car itself, but also on the stand’s design. This is an important signal for us, because RCR isn’t just about the body and interior. The brand must be consistent at every touchpoint—from the car’s details, through conversations with customers, to how it’s displayed at the event.
It is precisely this consistency that builds trust.
Automotive Culture: More Than Just Machines
This year’s Dub It clearly demonstrated that today’s automotive scene is much broader than just cars. It also encompasses music, fashion, lifestyle, online creators, drifting, projects built over the years, and a community that appreciates both extreme modifications and a more subtle, artisanal approach to the automotive world.
Post-event coverage also highlighted the presence of creators and crews who have been shaping the culture of the Polish automotive scene for years—from Kickster, through Strzelecki Garage and Nightride, to Buba Montuje, whose BMW E36 won the Best of Show title. Noriyaro, aka Alexi Smith—a figure well-known to fans of Japanese drift culture and JDM—was also in attendance.
This is an important point to note, because Dub It isn’t just a showcase of finished cars. It’s a place where different philosophies of car building come together: radical tuning projects, drift cars, cars with wide Liberty Walk body kits, classics, supercars, and projects created with great patience and attention to detail.
The presence of teams like Liberty Walk EU and cars like the Porsche RWB shows just how deeply personalization has become part of the language of modern automotive culture. Each of these worlds speaks with a slightly different voice. Some projects are loud, radical, and spectacular. Others build value more quietly—through proportion, materials, history, and driving dynamics.
RCR is closer to the latter.
Our cars are built with the driver in mind—the feel of the steering wheel, the performance of the naturally aspirated engine, the light weight, the responsiveness of the chassis, and the direct connection between man and machine. That is what we mean by the analog driving experience.
Built in Poland. Made for the road.
Participating in Dub It gave us the opportunity to meet people who really appreciate cars. They don’t just take a photo and walk away—they ask about the details, materials, build process, chassis, engine, weight, interior, and design philosophy.
Conversations like these are the most important to RCR.
Because the RCR isn’t a car that can be summed up by a single specification. It’s a process. It’s about decisions. It’s handcrafted. It’s a bespoke project built around the classic form of the Porsche 911 and modern precision engineering.
Dub It 2026 demonstrated that the Polish automotive scene has room not only for spectacular projects and bold visual statements, but also for a more mature discussion about craftsmanship, proportions, and the analog joy of driving.
We’d like to thank everyone who visited our booth, stopped by the RCR, talked with us, and appreciated both the car and the way it was presented.